Building from scratch:

The PSL process for launching new ventures.

  • 16th Oct
  • 5:00 pm WAT
  • Zoom
About this event

Building a great startup is hard. Really hard. It requires domain expertise, uncommon talent, great execution, perfect timing, and a little luck. Bearing all of this in mind, laying the right foundation could be what makes or breaks your venture. There are no clearcut “right ways to build from scratch” but of course, there are processes that have been tried and proven to work, the PSL process is one of them.

In our upcoming Build with CeedCap session, we will be looking at the PSL process for launching new ventures with T.A. McCann, managing Director, Pioneer Square Labs.

Pioneer Square Labs exists to build the next generation of world-changing companies bringing together exceptional founders, big ideas and investment capital. They work with the best entrepreneurs in the Pacific Northwest to turn the best ideas into fully-funded companies with rapid customer adoption.

T.A. McCann

T.A. McCann

Managing Director, Pioneer

Square Labs

T.A. McCann is a serial entrepreneur. He was founder and CEO of Senosis (acquired by Google), Gist (acquired by Blackberry) and Rival IQ, a leader in marketing analytics. Previously, he was an EIR at Polaris Venture Partners, Vulcan Capital where he built Vulcan Labs and Providence Health Services, focused on quantified health ideas and investments.

He also held senior roles at Microsoft leading Exchange and the Mobile Services divisions. In addition to his own startup experience, he is an active angel investor in companies including SkillJar, CreativeLive, Assist, Migo and Vendor Hawk and on the board of Guidant Financial, Volt Athletics, and He is also an adjunct professor at the University of Washington Foster School of Business and active TechStars mentor.

Prior to his startup career, he was a professional sailor having competed in 2 America’s Cups (won one, lost one) and the Whitbread Round the World race. He holds a degree in mechanical engineering from Purdue University, where he attended on a full swimming scholarship.

Focus & Summary

In this Build with CeedCap session, we will be exploring building from scratch and how PSL makes it work.


Building from scratch:

The PSL process for launching new ventures.


T.A. McCann
Managing Director, PioneerSquare Labs


Kessiena Majamite
Managing PartnerCeedCap Inc

Date: 16th October 2020

Time: 5:00 pm (WAT)

Location: Zoom (link will be shared upon registration)